“To that end, Ontario represents an attractive long-term growth opportunity for 888 and this is an extremely strategically important milestone for us.”

“As a group, our focus is on strengthening our presence and offer to customers across key regulated markets,” said chief executive Itai Pazner. 888 was one of the first companies to gain a license. The provincial government has taken control of its local market, meaning operators must gain a license from iGaming Ontario – a new agency created by the Alcohol and Gaming Commission – to target Ontarians.

The regulatory situation in Ontario has now changed. 888 Casino is licensed and regulated by the Malta Gaming Authority and the UK Gambling Commission, so it has always been seen as a trustworthy, reliable and legitimate brand in Canada. There have been no laws against Canadian players registering with overseas sites, so online casino and sportsbook providers have welcomed them with CAD accounts. 888 Casino has operated in Canada’s grey market for several years.

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